As humans, we somehow like to think that we are immune to the ramifications of our own misdoings. This poster is meant to raise awareness on the topic of ocean pollution. It achieves this message by presenting a sushi roll, wrapped in plastic, rather than seaweed. The rolls are filled with trash rather than fresh fish.
This explicit graphic poster might seem like an exaggeration, but the statistic underneath functions to contextualize and legitimize the meaning behind it: “Fish off the West Coast ingest more than 12,000 tons of plastic a year.” Even though we can’t see it when consuming freshly sliced sashimi, we are consuming our own waste without any reprise.
This poster prompts us to think, if humans don’t care about what they put out into the world or what they put into their own bodies, then what do we care about?
