Beyond the Poster – Innovation in Design

There are a plethora of incredibly well-designed posters, but the ones I personally find most intriguing and eye-catching are those that go a step beyond design. Posters that are interactive or utilize the space around it in a unique way are both creative geniuses but also, they often convey a more impactful message. The first poster is an anti-smoking PSA, which effectively uses the cut-out silouhette of a human that now doubles as two people: one healthy, and one unhealthy. The second poster is an interactive station where people could charge their phone that also encourages them to donate blood. The metaphor of the charging cable as blood running through someone’s veins is significant and powerfully reveals the important of blood drives. They are both posters which extend beyond the typical ‘rectangle’ boundaries of a typical poster.